When the sun doesn't set.
Airbnb had not long launched in Russia. But the European perception of the country was more 'bear riding vodka drinking oligarchs' than warm and friendly. Our social campaign set out to challenge this, using Airbnb Hosts as guides to their home town of St Petersburg, during a time of year when Russia is at it's most welcoming – the White Nights.
In addition to the docu film created with Stereotactic, we've produced Instagram stories and social posts.
To launch Airbnb’s vacation rental offering for families, we created a tinder style experience that lets users match themselves to their perfect holiday destination.
By swiping through inspirational imagery, users could find out what “personality type” their family was. The experience then generated holiday recommendations and a personalised video to be shared on Facebook.
RESULTS
387,000 people took part
87% completed the test
15% shared their film
24% were earned interactions
We then used the five family types, and Facebook audiences we had captured to retarget families with specific trips to suit their holiday personality.
Airbnb x Pantone collaboration to launch the 2017 Colour Of The Year - Greenery. Airbnb guests could win a night in the Outside In Home.
We produced a social activation that enabled users to stay in the home as well as content for Facebook, Instagram and Instagram Stories to support the launch.
To celebrate Father's Day and thanks our dads to take us on our first adventures, we asked people one simply question: What's your holiday dad like?
We created and produced this social film in house.
SEEN FROM EVERY ANGLE - AIRBNB
Role: Lead producer
Agency: TBWA London
A social media and content campaign to support the launch of the “Live There” summer campaign 2016.
The campaign shows people who have had their fill of the touristy landmarks that there’s hidden gems to be found as well in Airbnb neighbourhoods.
The work ran in 4 markets across EMEA. Animated content was produced in-house from researched and cleared UGC imagery.
