A socially powered Global brand campaign celebrating the 300,000 Datsun on the road in 2017.
Working with the client in Japan, we launched the campaign in India, Russia, Indonesia and South Africa.
People were asked to go on a road trip in their Datsun with their friends and create a photomontage story using a socially powered editing tool that connected to Facebook, Twitter, IG and VKontakt.
In addition to the microsite built with Media Monks, we created the brand design, launch film and social ads.
DATSUN LOVE 200K - DATSUN
Role: Integrated Producer
Agency: TBWA London
A socially powered Global brand campaign to celebrate 200,000 Datsuns on the road in 2016.
Working with the client in Japan we launched the campaign in India, Russia, Indonesia and South Africa.
People were asked to create a “fan poster” to their Datsun using a socially powered editing tool that connected to Facebook, Twitter, IG and VKontakt.
In addition to the microsite built with Media Monks, we created the brand design, launch film, social ads and a 3D animated compilation film in-house.
UGC is tough but we outperformed our KPI’s by several hundred percent.
