NIGHTS MADE IMMORTAL - OLMECA TEQUILA

Role: Integrated producer 

Agency: TBWA London

Rebranding for Olmeca Tequila, a Pernod Ricard Tequila. A Global Toolkit has been created, currently being rolled out in Colombia, Russia, Turkey, South Africa and Mexico.

We created a new brand based on the Olmec mythology of Spirit Animals and south american mysticism. We brought this to life with a fashion-inspired photoshoot in partnership with Warren & Nick.

We utilised an in-camera technique we created specifically for this project.

The camera technique uses long exposure and coloured lighting to create the illusion of spirits emanating from the models to support the concept of “Nights made Immortal”.

From the same shoot we made creative pack shots of the entire Olmeca Range using a similar camera technique adding an epic twist to what could have been a dry job.

As well as OOH produced off the shoot we produced a manifesto film and brand guidelines.