PONY - WALK YOUR STORY
Role: Freelance Producer
These are the doers who walk the talk. For their passion, their craft, and ultimately for themselves. Those who have a bold belief that originality comes from searching, improving and creating in order to pursue their passion.
This worldwide campaign launched in October 18 online and in store. We’ve produced this campaign in London with the Hong Kong based agency Constant and was shot by Luke Casey.
Favour Jonathan, Artist
Favour’s approach to her work is mirrored in her life. Assured of who she is but with a thirst to learn from her culture. Change and
grow. “Floating and discovering the world…” Honest and raw, she knows who she is.
Sara Summers-Valli, Ceramicist
In a time where pressure for perfection is unavoidable, Sara embraces the beauty in imperfections, relying on tactile feeling and experimentation to create her work. Embracing the freedom and removing the sense of pressure to create a masterpiece. Instead, looking to create with character.
Eric Lau, Music Producer
In his creative journey, Eric is aware of the importance to keep integrity. Through working hard on the fundamentals and practicing his craft, he has been able to redefine the expectation of ‘who should be a producer’ to lead the wave for new creators and inspire the next generation.
Liaising with the agency & photographer to realise brief & moodboard
Optioning photographic team & equipment
Optioning team (hair & make-up, stylist…)
Location scouting
Research for casting
Creating call sheet & schedules
Managing post-production schedule
Budgetisation
Contract